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Advertising & the Perfect Storm - Sut Jhally


PeeKnuckle

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Posting this since a firestorm of activity has recently lit up social media. People in the game industry, big and small have been taking sides and weighing their opinions. I happen to think it's a discussion worth having.

 

 

 

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It is fascinating. I'm about half way into it so far, but I can see the scary parts.  Some of the advertising goals alone are scary, but the scariest part is how it drives our culture.  I suppose it's not entirely unexpected, but it's still scary where they keep trying to push it.  Makes me think that we're not too far off from the advertising worlds that some science fiction movies depict. 

 

Wasn't sure where he was going until the end, but it was an interesting watch. 

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