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Shenmue Reference Caught in a PS4 Advertisement

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Is Sony using clever advertising in order to gear up fans for an announcement of a new Shenmue being released on the PS4?

Playstation Japan released a video on

when 17 seconds in "Ryo H" appears as having a profile on Facebook and talking about Killzone. For those of that you do not know who "Ryo H" is; Ryo Hazuki is the main character in Shenmue that was released on the Dreamcast back in 2000.

What do you think?

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