EA has once again proven that being the bigger man is not in their vocabulary when it comes to dealing with their Origin's competition, Steam.
On a post in the Bioware forums for the upcoming Mass Effect 3, Bioware states that the RPG will only be available on Origin "initially" and not Steam. Why do you ask? According to Bioware's Chris Priestly it's because of Steam's "restrictive terms of service".
"During initial release Mass Effect 3 will be available on Origin and a number of other 3rd party digital retailers, but not on Steam at this time. Steam has adopted a set of restrictive terms of service which limit how developers interact with customers to deliver patches and other downloadable content. We are intent on providing Mass Effect to players with the best possible experience no matter where they purchase or play their game, and are happy to partner with any download service that does not restrict our ability to connect directly with our consumers."
Apparently limiting your consumer base is a great way to ensure sales of your game! Go EA!
via Bioware
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