Gaming retail giant GameStop and the successful online gaming website IGN have merged together in an effort to attract more gamers to do what else, but to visit their websites if that was at all necessary.
The details laid out from Kara Swisher's blog, All Things Digital describes the merger regarding the advertising end.
Both websites will be sharing traffic as well as advertising their ads on the other website including buttons on IGN for e-commerce buys from GameStop.
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